Customer Satisfaction

It was about thirty years ago in the first few years of my business, Corvette Specialties that I met a young man about twenty one years old. He had a very good job according to his credit application and he told me he was looking for an investment opportunity and needed my advice. He enquired as to the future value of the different years of corvettes and the future overall value of the investment. I told him that corvettes are one of the few cars that do not depreciate anywhere near what a normal vehicle does. I also told him that if he were to buy the right year and model with the correct options that he would be buying a very secure investment and that only time could prove that my advice was food or bad. After numerous conversations with him he ended up buying a 1967 big block 427 cubic inch convertible loaded with options some of which I was surprised the car had. He became a very good customer of ours and had all of his service work to the corvette and his family car done at our shop he was a very steady customer for about ten years. After that time I did not see him anymore and then about ten years later another young man came into my shop and said to me that his father had bought a car off me some twenty years ago. He reminded me that I had told his father what a good investment this purchase would turn out to be and that his father had now passed away and he was now the owner of that 1967 corvette. He then told me he wanted to trade it in on a newer model and understood that the 1967 had gone up in value considerably, according to the appraisal he had. He knew that from the time he was young he would one day own a corvette and remembered his father telling him what I had said about the great investment opportunity owning a corvette would be. So he was back to buy his first corvette from me because I had been correct about the value and appreciated the honesty and advice. His father’s corvette had gone up in value from a purchase price of $2400.00 in 1971 to just over $100,000.00 in 1999. He and his family have again been very loyal customers buying various cars from us and have had them all serviced at our facility. This is a good example of “what goes around comes around” and “you live from your past”. Treat your customers with honesty, respect and good advice with no B.S. and you will have a customer for life, sounds like good strong business sense to me. Still in business some thirty years later. Last Updated ( Friday, 28 August 2009 )